The strategic problem
Launching a new product in the absurdly crowded energy category.
The other strategic problem
Conveying the totally unique deliver system - breathable energy.
The creative solution
Aero Shot Energy. Describing the unique product and description all in one go.
Case Study Video
Hearing the likes of Ellen DeGeneres, Conan O’Brien and Jay Leno say a name you made up…well, that’s kind of a win for a writer like me.
Named ‘Most dangerous object in the office’ by Wired Magazine
Social Posts
We had fun coming up with the name of our ‘competitor’ Demon’s Bile Energy.
Posters
Wired Magazine gave us ‘two thumbs up!’