The Strategic Problem:
This cider company was pretty indistinguishable from any of the others in an increasingly crowded space.
The Other Strategic Problem:
How do you rebrand in a way that is authentic to the company, and won’t alienate existing fans?
The Creative Solution:
Lean into a true point of difference: in this case Unfiltered. It’s how they make the cider and it’s how they approach the world.
Social Posts
One design system.
Endless variety.
