Snapping people out of their health insurance apathy.

It’s hard to challenge the status quo if you look like everyone else. So we developed this campaign that positioned health care in an entirely new way, inviting people to “Get Un-used to it’ when it came to the negative things they assoicated with healthcare as usual.

For this campaign we worked closely with internal teams to roll out the new brand across Allways Health Partners, as well as it’s parent company: Mass General Brigham.

TV Ads:

This concept lent itself perfectly to an ongoing library of Social Videos.

Out of Home & Transit Station Domination