The Strategic Problem:
That’s Tasty was a very innovative indoor grower, but you’d never know it from their name, or branding.
The Other Strategic Problem:
They had equity in the name and didn’t want to change it.
The Creative Solution:
Establish a new positioning and new brand that kept the name, but added some Nerdy Farming, Crazy Good attitude.
We transformed the branding from something undifferentiated, to something un-missable.
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